Shelley History - The People

Veronica Ball (1920-2000)

Veronica Ball, a young female apprentice designer of note emerged in the late 1930's. Shelley introduced a new back stamp "Designed by Veronica". Her designs were accepted for the 1946 "Britain Can Make It" exhibition. Veronica shared the design studio with Art Director Eric Slater, but after her marriage she was required to sit with the paintresses mending lithographed ware and painting parchment lampshades.